This report (max 2,000 words (+ or – 10%) will provide a brief assessment of the current
status and future potential of a selected emerging information technology that has the
potential to disrupt future ways of doing business and the associated business models.
The report must also include a justified recommendation of the technology for future
investment by a specific, named business that uses or can use technology within its
operations in order to provide goods or services to other businesses or to consumers1
(e.g., Tesco’s, Starbucks, RICOH, Ford, Vodaphone, BBC, GSK, DHL).
This report should be easily comprehensible by senior managers without technical
knowledge. Your assignment should be up-to-date, well-reasoned, practical and
decisive. The sources for your research will typically be drawn from the Internet and
relevant academic literature and all sources must be cited and referenced.
The basic report will consist of the following items:
1. The selected company:
1.1.A brief discussion of a specific company, the nature of its business
and its industry;
1.2.A critical analysis of the business model of the selected company
with its current application of information technologies;
2. The selected information technology:
2.1.A justified selection and description of one emerging and
potentially disruptive technology that can be of future significance
to the selected company;
2.2.A critical analysis of the likely benefit, cost and limitation of the
selected technology to the business;
3. Discussion and recommendation:
3.1.A discussion of the potential areas of application in the business, the
strategic value of the technology and the corresponding business
model evolvement;
3.2.A recommendation justifying the emerging technology that the
company should ultimately invest in.
This report (max 2,000 words (+ or – 10%) will provide a brief assessment of the