The purpose of this assignment is to summarize two strategic alternatives for your selected corporation based on individual research and team analyses. The company is Starbucks.
Assume that you work as an analyst team lead at the company you have been studying throughout this course, and you are issuing a high-level communication to company CEO that summarizes your analysis. Based on what you have discovered regarding environmental scan issues, financial analysis issues, industry trends, etc., communicate a plan for implementing two strategic alternatives in an executive summary of 750-1,000 words.
Include the following in your response:
Based on your work this semester, synthesize and present key analytical findings about where the company is exceling and how or where it can improve. Refer to both your CLC and individual analysis in your summary.
Propose two creative yet viable corporate-level strategic alternatives. Critique the pros and cons of each alternative utilizing your analytical findings.
Select and defend the pursuit of one of your two viable alternatives. How does this alternative align with the firm's mission, vision, and values? How can management employ this alternative to create competitive advantage for the firm? Suggest next steps.
Based on your analysis, identify a business unit or activity within the corporation that you would suggest defunding in order to finance your strategic alternative, or provide an alternate funding source. Defend your selection.
Given your overall proposal, how do you suggest the company promote its culture, vision, and mission to maximize its chances for success in the industry? How might the company develop its servant leaders to endorse and exemplify tenets of the Christian worldview (CWV) in the workplace? Propose and defend at least one significant leadership initiative.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.
Benchmark Information
This benchmark assignment assesses the following programmatic competencies:
BS Business Analytics; BS Business Management; BS Finance
3.3 Examine the role of leadership in creating competitive advantage through aligning strategy with an organization's mission, vision, and values.
4.3 Determine how servant leaders develop leadership capacity in others and a shared value of service within an organization.
Benchmark - Situation Analysis Presentation
SUBMIT ASSIGNMENT
Start Date
Jun 20, 2022, 12:00 AM
Due Date
Jun 26, 2022, 11:59 PM
Points
60
Rubric
View Rubric
Status
Upcoming
Assessment Traits
Benchmark
Assessment Description
The purpose of this assignment is to create a presentation that synthesizes and analyzes research conducted on the team's selected company to determine optimal strategic alternatives.
Create a 10-12 slide PowerPoint presentation that highlights the research and analysis you have conducted throughout this course, both as an individual and in the CLC, regarding how your selected company's external and internal environments influence or affect its strengths, weaknesses, opportunities, and threats. Speaker notes should be included for each slide.
For guidance in creating an effective strategic profile and case analysis, refer to Table 1 in the Case Studies section of the textbook.
Use the following outline to structure your presentation:
Strategic Profile and Case Analysis Purpose
Situation Analysis: (a) General Environmental Analysis – Focus on the trends in the seven segments of the general environment and predict which segments you expect to have the most significance to your company in coming years; (b) Industry Analysis – Reference the five forces of competition model to judge the attractiveness of the industry (or segment of the industry) in which your company is competing; (c) Competitor Analysis – Identify your competitor's strategies so your company can learn to predict their responses; (d) Internal Analysis – Analyze your company's value chain to assess the organization's overall strengths and weaknesses.
SWOT Analysis (Environmental Opportunities and Threats and Firm Strengths and Weaknesses) – How will the findings identified in the Situation Analysis enable the company to maximize its strengths and capitalize on advantageous opportunities while minimizing its weaknesses and evading environmental threats?
Strategy Formulation – Synthesize the results of your Situation and SWOT Analysis to develop alternatives that make use of environmental opportunities while avoiding environmental threats. Evaluate which alternative is the best option and defend the selection: (a) strategic alternatives, (b) alternative evaluation, and (c) alternative choice.
Strategic Alternative Implementation – Design your proposed implementation of the chosen strategy. Consider and evaluate a variety of potentially critical implementation issues: (a) action items and (b) action plan.
Refer to the resource, "Creating Effective PowerPoint Presentations," located in the Student Success Center, for additional guidance on completing this assignment in the appropriate style.
While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
The purpose of this assignment is to summarize two strategic alternatives for yo