The issues facing the aviation industry are complex and require sophisticated policy and
strategy responses. However, developing an understanding of them is a rewarding
experience for any aviation student seeking a career in strategic management. Taking into
account key factors in the political, economic, social and technological environment which
influence policy-making the relationship between research and policy-making has to be
considered as well.
As part of this assignment, you will choose a piece of aviation policy or strategy. This could,
for example, be taken from any level on the policy hierarchy – from corporate strategy to any
wider policy. Following this, you will explain how the strategies outlined in this policy will
make that airport, airline, or aviation organisation more attractive and competitive.
Here you are suggested to use a range of models such as Ansoff Matrix (1957), PESTEL
(1967), Boston Matrix (1968), Porter’s Five Forces (1979), Mintzberg (1987), Bowman’s
Strategic Clock (1997), Core Competencies (1990) Blue Ocean Strategy (2005), etc. as your
framework for analysis.1) The two policies I want you to talk about is Aviation Climate Change Policy and Aviation Noise Police
2) explain how the strategies outlined in this policy will
make that airport, airline, or aviation organisation more attractive and competitive
3) Critical Analysing using PESTEL models and Porter's Five Forces
4) The Essay have to have a table of content, Introduction and Conclusion