Select two different organisations operating in the same sector e.g. British Airways and Ryanair. – My chosen companies are APPLE and HUAWEI Compare and contrast key aspects of their HRM strategies from the perspective of ‘fit’ with their current and emerging contexts. Critically evaluate the link between their organisational strategies, HRM strategies and business performance. Using theoretical concepts and analytical tools and frameworks explored in the programme illustrate what your analysis has highlighted and make and justify a key recommendation for each organisation.