Question 1:
How concerned are consumers about security and privacy in
today’s economy? As you may know, consumers’ personal information is
automatically stored by database as virtual activities (e.g., browsing
websites, watching advertisements, and searching products or services) as well
as physical transaction histories and demographic characteristics. Based on the
consumers’ information, marketers are designing and implementing personalized
marketing strategies. As a marketer, do you believe that it provides your
company with competitive advantages or it leads to negative consequences in 10
years? Please explain.
Question 2:
Please provide one example of a good mission statement (from
any organization). Why do you believe it is good (e.g., clearly indicating
their target customers and operating philosophy)? Also, please give me another
example of a bad mission statement. Why do you believe it is bad, and how will
you revise it to make it better? Please be advised that you should use
quotation marks for the mission statements.
Please see attachments for further instructions. Required reading #1 goes with question 1 and required reading #2 goes with question 2. I have also attached discussion question grading rubic and syllabus that also explains the guidelines for discussion posts.
Please use references based in the US.