Project Description This research is about Tik Tok app and its connection with m
Project Description This research is about Tik Tok app and its connection with music industry, looking on it from the Gen Z perspective. Due to Tik Tok becoming mainstream its an interesting and relevant topic to look into, its already switching music industry and Gen Z are the reason for this changes. This project aims to explore and analyse value co-creation between Tik Tok platform, Gen Z users and music industry, and what its the impact of it on the music industry. Objectives: - Examine role of Tik Tok and analyse the impact of it on Gen Z users music and use of social media -Explore how music industry is changing and evolving -Analyse Service dominant Logic and Value Co-Creation between Tik Tok and Gen Z users of Tik Tok -Explore how Tik Tok can be beneficial to music industry

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