Please watch Still killing us softly by Jhally, S., Kilbourne, Jean, on-screen presenter, creator, screenwriter, Killoy, Andrew, editor of moving picture work, Rabinovitz, David, director of photography, & Media Education Foundation, production company. (2014). Killing us softly 4 : Advertising's image of women. Also watch Please answer Both assigned viewings this week focus on binary gender divisions. As the concept of gender as a social construction, as a spectrum, becomes more accepted, what role does popular culture play?