Please provide the “Segmentation” for the Apple Pencil.
Base segments on data; gather marketing research to conduct cluster analyses; describe marketplace in terms of demographics, psychographics, buyer behaviors:
Q1. Describe current customers (Apple Pencil, latest generation)
Q2. Describe nonusers (Apple Pencil, latest generation)
Q3. Describe ideal customers (Apple Pencil, latest generation)
Please provide references for work.