Learning Goal: I'm working on a marketing question and need guidance to help me learn. Would programmatic advertising be applicable for GE, or should they approach sites and apps and do direct deals only? Come up with a pie chart explanation of how you would break out your budget to reach this target audience for GE. In addition, respond to the following questions: 1. How does scale and targeting differ by offering (TV, outdoor, radio, digital, etc)? 2. Why would audience targeting be important for a brand like Coca Cola vs. GE Appliances? 3. What advantages are there for social and native formats for GE? 4. Would programmatic advertising be applicable for GE?