Is it ethical to use either Ronald or Happy in McDonald’s charitable efforts? Wh
Is it ethical to use either Ronald or Happy in McDonald's charitable efforts? What issues concern you? Should McDonald's and other food sellers do more to make their menus healthy? What changes do you think should be made to try and resolve some of these issues, and how would you go about implementing them? Be sure to cite appropriately from your reading/research in your post and responses. As you respond to your peers, debate the resolution of ethical dilemmas based upon your reading, research, and experience; consider the issues from multiple perspectives and the problems that can arise when trying to resolve these issues. You may use these references as you begin researching this assignment: Bakir, A., & Vitell, S. J. (2010). The ethics of food advertising targeted toward children: Parental viewpoint. Journal of Business Ethics, 91(2), 299–311. doi:http://dx.doi.org/10.1007/s10551-009-0084- 2 Beaubien, G. (2011). Ronald McDonald's role reduced in image revamp. Public Relations Strategist, 17(1), 27. Hansen, D. (2006, June 5). Ronald McDonald fronts 2010 Olympic fitness pitch. The Vancouver Sun. McDonald's gives Ronald makeover for healthier image. (2005, June 10). Kamloops Daily News. McDonald's introduces new mission and image for Ronald McDonald. (2014). Food and Beverage Close-Up.

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