Instructions This assignment is a reflection on the Metabical Case Study in your
Instructions This assignment is a reflection on the Metabical Case Study in your Harvard Business Review course pack. Based on the questions below, you should organize and present your case in a written report. In order to successfully complete this assignment, your report should: Succinctly define the situation (no more than 15-20% of the paper). Enumerate the options to be considered. Weigh each option's positives and negatives. Declare your decision. Provide support for your decision. Case Questions: Who are the “ideal” target consumers? How should each participant in the decision making process be addressed? How could these participants best be reached? What is the appropriate message for each? What is the role of the “support program”? What is the ideal rollout schedule for key integrated marketing communications activities? Requirements In order to be successful on this assignment: Make sure to adhere to all five of the guidelines in the instructions above. Keep your response brief and succinct. Keep to the following formatting guidelines: no more than 1.5 pages 1.5 line spacing 12 point Times New Roman type 1" margin on the top, bottom, and sides Rubric Case Analysis Rubric Case Analysis Rubric Criteria Ratings Pts This criterion is linked to a Learning OutcomeSuccinctly define the situation No more than 15-20% of the paper 20 pts This criterion is linked to a Learning OutcomeEnumerate the options to be considered 20 pts This criterion is linked to a Learning OutcomeWeight each option's positives and negatives 20 pts This criterion is linked to a Learning OutcomeDeclare your decision 20 pts This criterion is linked to a Learning OutcomeProvide support for your decision 20 pts Total Points: 100

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