Instructions Essay 2: Rhetorical Analysis Requirements: Due: Sunday, July 10, 2022 Grading: This essay counts as 20% of your final grade. Length: 800-1000 words MLA Format: 1-inch margins, 12-point Times New Roman font, double spaced Document Format: Microsoft Word .doc or .docx What is a Rhetorical Analysis? A Rhetorical Analysis is an essay in which you analyze the effectiveness of another writer’s argument. Analyze another writer’s use of argumentation, audience, evidence, support, rebuttals, and rhetorical appeals. The essay is also an opportunity for you to use these techniques in your own writing. Goal: Write a well-organized, focused essay of 800-1000 words that summarizes, analyzes, and argues the persuasiveness (or ineffectiveness) of an approved article, speech, commercial, political cartoon, advertisement, or song. Point out phrases and sentences that show how the writer uses ethos, pathos, and logos to be persuasive. You may also want to point out where the writer is lacking in these areas. How to write your rhetorical analysis: Choose what type of piece you would like to analyze: An article or political cartoon from The Atlanta Journal-Constitution An article or political cartoon from The New York Times An advertisement, flyer, billboard, commercial, or promotional video for any department of Kennesaw State University A song written in before 2020. A Ted Talk Summarize the article, speech, advertisement, or commercial. What is the writer’s argument? Analyze the context and genre. For example, What type of genre is this piece? How does the genre influence its content, structure, and style? Place the article in its rhetorical context. Why is this piece relevant or important for the moment it was written? Give evidence from the text to support your analysis of the context. Analyze the impact on the argument. Analyze the writer (ethos). Discuss the writer’s background, expertise, and affiliations. What is the writer’s purpose? How much does the writer’s angle of vision dominate the text? What words in the text support the writer’s credibility? Analyze the argument (logos). Does the argument make sense? Does each point logically follow one another? What gaps, contradictions, or unanswered questions are you left with? What points of view and pieces of evidence are ignored by this writer? Does the writer use evidence or sources to support the argument? Does the quality of the evidence bring a strong case or fall short? Analyze the style of writing (pathos). What’s the writer’s style? How popular or scholarly is the piece? How formal or informal? How do the writer’s language choices, sentence length, and complexity contribute to the impact of the argument? Is the tone serious, mocking, humorous, exhorting, confessional, urgent, or something else? Does the writer’s tone suit the argument? Give evidence from the text to support your analysis of the style. Analyze the impact on the argument. Analyze the audience. Who is the intended audience? What audiences might already be on this writer’s side? What other opposing audiences might the writer want to persuade? What assumptions, values, or beliefs would readers have to hold to find this argument persuasive? How would this argument be received by different audiences? Give evidence from the text to support your analysis of the writer’s audiences. Analyze design elements (if political cartoon, commercial, Ted Talk, or photos included in article). This also affects pathos. How do the layout, font sizes, and color choices influence the argument? How do graphics, images, or other visuals contribute to the persuasiveness of the argument? How do design features contribute to the logical or emotional appeals of the argument? Critical Thinking. How does this argument contribute to the larger public conversation about its topic? Rubric: Introduction (1 paragraphs, 10 points): Introduce the issue or topic that your rhetorical piece is about. Summarize the writer’s argument and set the context (time and relevance) for the piece. In a well-developed thesis, state your argument for the effectiveness (or ineffectiveness) of the piece. Answer the question, Does it work? And tell why. Include the major claims which will structure your essay. Body Paragraphs for your evidence (4-5 paragraphs, 60 points): Present and evaluate the rhetorical strategies (ethos, logos, and pathos) used by the writer. Choices for How to Organize Your Essay: Use one paragraph each for ethos, logos, and pathos Analyze the article paragraph by paragraph Analyze the video in chronological order Analyze the political cartoon from big details to small details How to Develop your body paragraphs: Body paragraphs should be in the same order of the main points listed in the thesis statement. Use the MEAL plan: Main idea, Evidence, Analysis, Link Use topic sentences to clearly state each point of your analysis. Use evidence and examples from the text to explain the main idea of each paragraph. Use no more than 10 quoted words per 100 words of text. For example, the writer says, “Use in-text citations after each quote like this” (Lewis). Analyze your examples. Think critically about the examples. Think about the rhetorical context, the writer’s purpose, audience, genre, language formality or informality, writer’s use of rhetorical appeals, and visual appeals. Analyze how the words impact the argument. Use transition phrases to lead into the next topic sentence. Use your own rhetorical appeals: Make sure your argument is credible, logical, and appealing. Acknowledge the Opposition (1 paragraph, 10 points): Anticipate and respond to a possible objection to your argument. Could a reasonable person draw a different conclusion from your facts or examples? Is there any evidence that might weaken your position? Respond by offering a new perspective, explaining your position, or suggesting a different interpretation of the evidence. Conclusion (1 paragraph, 10 points): Do not repeat your thesis statement or topic sentences. Consider the significance of your analysis. Discuss the impact this piece may have on its topic. Mechanics (10 points) MLA format and Works Cited Page. (See the next page.) Essay is free or almost free from typing, spelling, and grammatical errors. Use first and third person—no second person narration (you, your, etc.). See the following example Works Cited page. Works Cited Destiny’s Child. “Independent Women.” Survivor, Columbia Records, 2001. Destiny’s Child. “Independent Women.” Google.com, Accessed 11 November 2020. Lyrics. Fletcher, Antoine. “Toyota Commercial.” YouTube, uploaded by Toyota, 10 Sep. 2016, www.youtube.com/watch?jaggjagjlajg. Harrison, William Henry. “Inaugural Address of William Henry Harrison: Thursday, March 4, 1841.” The Avalon Project, Yale Law School Lillian Goldman Law Library, 2008. https://avalon.law.yale.edu/19th_century/harrison.asp Lewis, John. “Together, You Can Redeem the Soul of Our Nation.” The New York Times, 30 July 2020, https://www.nytimes.com/2020/07/30/opinion/john-lewis-civil-rights-america.html. Lewis, Paul. “Citizen Journalism.” YouTube, uploaded by TEDs Talks, 14 May 2011, www.youtube.com/watch?v=9AP09_yNbcg. Luckovich, Mike. “Postal Peril.” AJC.com, 13 August 2020, https://www.ajc.com/news/luckovich-blog/813-mike-luckovich-postal-peril/EP3QZQIHSNCRLFXHDQRKBMZ244/. Cartoon.