In Module 6, you developed an outline for your business plan to launch a product
In Module 6, you developed an outline for your business plan to launch a product in a foreign market. In Module 8, you will be submitting your final, fully-developed business plan (as a 9-11 page report). As an interim step, in this module, you will develop and record an 8-10 minute voiceover slide presentation summarizing some of your research and analysis. Step 1: Review the components of a business plan and associated strategic considerations. • If you haven't already, we encourage you to review the supplemental resource: The Business Plan Workbook: A Step-By-Step Guide to Creating and Developing a Successful Business. (Links to an external site.) Step 2: Leverage your outline to create a presentation of 8-10 slides. Your presentation should include the following business plan elements: Title Executive summary • A one-page summary of your whole plan, typically written after the rest of the plan is completed. Company description • Including the basic business model that your company will use as well as your business’ vision and mission statement. • Also including the organizational structure of your business and why your chosen structure will support operations in a foreign country. Market analysis • The rationale for choosing your target market includes estimated market size in the foreign country as well as your target markets within that country. • Also, include a competitive analysis of your industry to address competitors' strengths and weaknesses. • Also includes an analysis of cultural, legal, and political factors that will impact your launch. Products • An explanation of what you will sell and the most important features of your products. • The rationale for your product choice. While an actual launch would include a more extensive explanation, you are only required to briefly cover your product for this assignment. If your product is fictitious, please make that clear in your work. Financial plan Financial management considerations include government policies, and economic considerations for the launch, including foreign currencies, tariffs, and overall foreign market exchange considerations (unemployment, disposable income, etc.). Conclusion • That summarizes your plan and seeks approval from management to move forward. References • You can have multiple reference slides if needed. Note that logistics, operational, and marketing considerations, as well as your cash flow statement, will be elements of your final business plan but NOT this presentation. Step 3: Record an 8-10 minute presentation of your slides. Your presentation should include a voice-over narration of your slides. You do not need to be seen on camera. • It's up to you how you choose to execute your presentation (screencast video, adding voice-over to PowerPoint, a recorded Zoom screen share, etc.). • Please review our Audio/Video Instructions page for technology-specific how-tos and recording tips. Step 4: Submit your presentation (and your speaker notes) • If you are submitting a link, ensure proper sharing privileges are enabled. Step 5: Preview the M8 final business plan deliverable

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