Identify five theories that relate to relationship marketing management. Then, a
Identify five theories that relate to relationship marketing management. Then, address the following in a paper: Identify and describe these theories. Compare and contrast them as supported by the literature. Assess these theories in regard to their application/use by various companies in an industry of your choice. Based on the assessment of these theories, determine the benefits and limitations of the emergence of a relationship marketing focus, and support your thoughts with detailed examples. Support your paper with minimum of five resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included. Length: 5-7 pages, not including title and reference pages Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standard

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