I have a situational analysis report and I am responsible for the "Customer Profitability Analysis STP" Section. Here is the criteria and I have also attached the marking rubric for the project. Customer Profitability Analysis STP Identify and detail three key segments. Explain size and value. • Describe the ideal Starbucks customer from a profitability standpoint. How valuable is a highly satisfied customer? What is required to ensure customers are highly satisfied? • Calculate the customer lifetime values for various customer segments. • Ensure you explain and calculate the impact on retention and customer satisfaction on CLV. Use a discount rate of 10% for your calculations. • Discuss Starbucks’ loyalty program. GET THIS OR ORDER A SIMILAR PAPER NOW