Here are the questions. The “Product”, “group project”, and “the case” refers t
Here are the questions. The "Product", "group project", and "the case" refers to the brand Dolce and Gabbana, being sold in Argentina. I have attached the presentation we did. Message with any questions. Short answers, 5-6 sentences each at least, but as many as you need to explain. Question 1: Refer to the case you analyzed in the group project and the framework on slide 20 in the set for week 12 (Standardization vs adaptation). Is the product you studied “universal”? Explain. For this one, just explain if the product is "universal". Question 2: Refer to the case you analyzed in the group project. How could culture differences affect the image of your product on the target country? Explain. Question 3: Refer to the case you analyzed in the group project. Is price escalation a problem for your product and the distribution strategy? Explain. Question 4: Refer to the case you analyzed in the group project and slides for week 9-10. Do your customers belong to any transnational groups? What about digital families?

Leave a Reply

Your email address will not be published.