Ethics in Cyber Communication


  • What are the psychological factors behind e-commerce? Consider the point of view of the consumer as well as the seller.
  • To what extent are social and behavioral health theories at play when you shop online?
  • How do advertising and marketing practices tap into human behavior, motivation, and needs? Provide examples and describe the strategies that are most successful.
  • Which advertising and marketing strategies are not as persuasive? Are these strategies ethical? Why or why not

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