Consider your Sidman reading this week. He indicated that often positive reinforcement is not used because many consider it to be nothing but bribery. Today, that attitude is growing stronger. Many popular educational sites shun using "rewards" because it causes a "decrease in intrinsic motivation" and that people should not be rewarded for "doing things they are supposed to be doing". What is your position on this argument? Please defend using scholarly resources and writing, all in behavioral terms.