Case Study Assignment 3.5: AARP Transforms its BI infrastructure and Achieves a 347% ROI in Three Years
The American Association of Retired Persons (AARP) is a non-profit organization that has 38 million senior citizens as members. Like for-profit companies, AARP faced many of the same business challenges that required the use of a BI system. This case will reinforce the value of a BI system for any business (non-profit or for-profit) and specifically the role of data warehousing. To complete this assignment, see page 173 in Business Intelligence, Analytics, and Data Science: A Managerial Perspective. In about one paragraph each, address the three questions associated with this case.

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