Campaign Link: · https://standuptocancer.org/
Campaign Name: · Cancer Research: Stand Up To Cancer-
“Stand Up To Cancer’s (SU2C) mission is to raise funds to accelerate the
pace of groundbreaking translational research that can get new therapies to
patients quickly and save lives now.”
PAPER FORMAT:
Your
final paper should include:
I. Introduction
Section:
[20 points]
1.
Cover Sheet- Should include all the team
member’s names and main responsibilities
2.
Executive Summary- After completing all
of the other sections, prepare a one-page (maximum length) summary of the major
points and place it at the front of the report. The purpose of an executive
summary is to give the reader a brief glance of the critical points of your
report.
II. Research Section should include: 1)
Background information on organization, 2) Background information on non-profit
trends, and 3) Competitor Analysis [30 points]
1.
Analysis of the organization: Who are
they? What is their overall mission?
a.
Based on information you can find online
about the organization (from internal sources, such as their website OR
external sources, such as news sites) what would you consider to be their
strengths and weaknesses?
2.
Analysis of competitors: Think about who
your team will be competing against locally for donations, as well as the
larger competitor landscape for your nonprofit. What are other nonprofits doing
to raise donations and how might you be different?
3.
Analysis of the overall market: What
information can you find out about non-profit trends that could help your team?
Some things to consider would be the types of people donating the most or the
marketing direction that nonprofits are moving towards.
III. Content Section should include:
1) Definition and description of target market for campaign and 2) Development
of marketing strategy [40 points]
1. Based
on the information provided by your research, describe the target market chosen
for your campaign. Provide as much detail about your selected target market as
possible.
2. Marketing
strategy: How did you reach your target market? Detail your implementation
plan. Be sure to include responsibilities for the team members involved (for
example: who was in charge of passing out flyers or posting on social media,
how often, etc).
3. What
was the core message of your campaign? Why did you believe this message would
resonate with your target market?
IV. Creative Section should include: 1) Creation
and design of marketing materials and
2) Consistent and accurate implementation of design materials [30 points]
1.
Include any visual elements you designed
or social media posts. For each, be sure to put a description (and links if
applicable) that details how the elements were distributed.
2.
Describe the thought process behind why
you used the elements you did (such as a flyer or social media images) and how
you believe this was the best way to reach your target market.
3.
How was the core message developed
included within your creative elements?
V. Analytics Section should include:
1) Managing and tracking progress of the campaign, 2) Offering feedback
throughout process, and 3) Recommending a change to current strategies, if
needed. [30 points]
1.
What was your group’s overall donation
goal? Were you successful in meeting that goal?
a.
If so, detail why you believe you were successful.
If not, why do you believe you failed to meet that goal?
2. When
did most of your donations come in? Can you track whether this was due to a
certain marketing effort or fundraising push?
3.
What did your group learn about marketing
and fundraising efforts for your nonprofit? Generalize your findings into key
takeaways for the organization’s fundraising efforts in the future. In other
words, what knowledge can you share with the non-profit’s founder about how to
create successful fundraising campaigns?
How to receive all available points:
·
Be sure to fully address all points listed above. Your
paper should include more than a collection of facts, be sure to interpret and
analyze.
·
Implement your plan and try to raise funds for
your nonprofit!!
·
Double-spaced, 12
point Times New Roman font, 1” margins
·
Paper should be
professionally written. Act as if this report is being sent to contacts at your
nonprofit organization.
·
Proofread and then
proofread again. Double-check your spelling and grammar.
·
Cite sources
appropriately. Whether you use APA, MLA, etc. is up to your group— just make it
consistent.