– Binge Drinking and Alcohol Advertising Binge drinking can be defined as consum
- Binge Drinking and Alcohol Advertising Binge drinking can be defined as consuming more than four or five alcoholic beverages in a row (for women and men, respectively). One particular segment of the population that appears vulnerable to binge drinking episodes is young adults, particularly university or college students. In a research study by Wechsler et al. (2002), 50% of males and 40% of females from various universities reported that they had engaged in binge drinking during the two weeks prior to the survey. Instructions: You can use the Wechsler research findings and Feldman text to help answer the first two questions about binge drinking and alcohol; refer to the links provided in this handout and pages 380-381 in Chapter 11 of your textbook. For the last question, you need to find two advertisements for alcoholic beverages (from the Internet) and include them in your paper. A magazine print ad preferred, although a television ad is also acceptable as long as the web link to the ad is included in the paper. I NEED THE TWO ADS TO GIVE YOU FULL CREDIT! Answer the following questions on a separate piece of paper in typed double-spaced format, at least 1 ½ to 2 pages. Provide a separate reference list, indicating where you obtained your information. Cite references when using direct quotes. 1. What kinds of college students are MOST prone to binge drinking? This can include any specific groups, or those students who possess certain personality or behavioral tendencies. In addition, WHY do you think such groups of students are so susceptible to binge drinking (e.g., consider group processes or dynamics). 2. WHY do you think binge drinking is so rampant on college campuses as a whole, disregarding any “at-risk” groups? Consider the psychological motives of the students, or the social and cultural environment in place that may compel a young adult to consume so much alcohol. This question can be answered based on information from references, and your own personal observations and experiences. 3. Find TWO separate advertisements promoting an alcoholic beverage and answer these questions: · For each ad, describe the alcoholic product being depicted and what is occurring in the ad - which people are featured, if any; what those people are doing/ how they are dressed; and any other imagery (e.g., art or color, sexual content, humor, exotic places). · What sort of message do you think this ad is conveying, with regard to alcohol? · Are any warning labels featured on the ad, indicating the dangers of alcohol use? If so, please describe what is printed. Web links relating to Wechsler’s research and binge drinking: · http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1615519/ · http://archive.sph.harvard.edu/cas/What-We-Learned-08.pdf · https://www.alcohol.org/teens/college-campuses/ · https://www.addictioncenter.com/alcohol/binge-drinking/ · http://www.usatoday.com/news/health/2004-10-07-binge-usat_x.htm Alcohol advertisements (although you can find them elsewhere): · https://wwwapp.bumc.bu.edu/BEDAC_Camy/Resources/Gallery (can search by brand)

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