BEFORE BEGINNING WORK ON THIS ASSIGNMENT: Read the article “Putting the Service
BEFORE BEGINNING WORK ON THIS ASSIGNMENT: Read the article “Putting the Service Profit Chain to Work” from Harvard Business Review, March/April 2008. STUDY HINT: Pay attention to the language used in the article. Many of the phrases used, like “exceed your expectations” and “delight the customer” became instant buzzwords. Homework Assignment #5: Please write some comments on one organization that you think should follow this approach. Do you believe the organization would score well in a service audit? What recommendations can you provide?

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