Assignment Details
The project is progressing well, and you have now been asked if there is enough time and budget to create and distribute a new marketing mailing. This mailing will be focused on a new international marketplace, so the existing materials cannot be used as is. The materials will need to be translated (external resource), have different graphics applied, and use different colors. The cost for mailing internationally is twice the cost of domestic mailing, and the volume is 200,000 addresses. A mailing list will be purchased for this mailing because it is a new market for the company.
Write a 5-page plan on the new marketing mailing project cost template provided.
Submitting your assignment in APA format means, at a minimum, that you will need the following:
Title page: Remember the running head. The title should be in all capitals.
Length: 5 pages minimum
Abstract: This is a summary of your paper, not an introduction. Begin writing in third person.
Body: This begins on the page following the title page and abstract page and must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics, except as required for APA-level headings and references. The deliverable length of the body of your paper for this assignment is 5 pages. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
Reference page: References that align with your in-body academic sources are listed on the final page of your paper. The references must be in APA format using appropriate spacing, hanging indent, italics, and uppercase and lowercase usage as appropriate for the type of resource used. Remember, the Reference page is not a bibliography but a further listing of the abbreviated in-body citations used in the paper. Every referenced item must have a corresponding in-body citation.
Please submit your assignment.
For assistance with your assignment, please use your text, Web resources, and all course materials.
Grading Rubric: Maximum 200 Points
Grading Criteria Points
Deliverable requirements addressed; understanding of material and presenter’s message and intent are clear 80 points Followed assignment guidelines and criteria 40 pts Yes/Complete Mostly Not at all
Overall quality 40 pts Excellent Satisfactory Needs Improvement
Scholarly research that supports the writer's position is properly acknowledged and cited, and direct quotations do not exceed 10% of the word count of the body of the assignment deliverable 50 points Title page, table of contents, tables, exhibits, appendices or reference page included 25 pts Yes Partially Not at all
Content is original with less than 35% match 25 pts Yes 36–50% 51% or over
Critical thinking: Position is well-justified; logical flow; examples 20 points Position is justified with examples 10 pts Excellent Satisfactory Needs Improvement
Presentation flows logically 10 pts Excellent Satisfactory Needs Improvement
Structure: Includes introduction and conclusion, proper paragraph formatting, and reads as a polished academic paper or professional presentation, as appropriate for the required assignment deliverable 15 points Includes introduction and conclusion 5 pts Excellent Satisfactory Needs Improvement
Paragraphs are formatted properly 5 pts Excellent Satisfactory Needs Improvement
Reads as polished academic paper or presentation 5 pts Excellent Satisfactory Needs Improvement
Mechanical: No spelling, grammatical, or punctuation errors 20 points Spelling and grammar are accurate 10 pts Yes Partially Not at all
Punctuation is accurate 10 pts Yes Partially Not at all
APA: Deliverable is cited properly according to the APA Publication Manual 15 points References are cited in accordance with APA formatting 10 pts Yes Partially Not at all
Reference page is included 5 pts Yes Partially Not at all
Your assignment will be graded in accordance with the following criteria. View the grading rubric