Paper Financial Statements as a Key Source of Information for Financial Decisions

This assignment addresses the following Module Outcomes:

Assess a firm's solvency, asset management and profitability using common financial ratios. (CO1)

Evaluate the financial position of the firm using time and trend or peer-group analysis. (CO1, CO2)


Your paper should be 4 to 6 pages in length (not including title and reference pages).

Your paper should be double-spaced, with 1-inch margins, in-text citations and references for all sources following proper APA formatting.

Use the EC Library resources to properly cite your work:

APA Format Tip Sheet (Links to an external site.)

Citing Sources (Links to an external site.)

Plagiarism & Copyright (Links to an external site.)

Use the EC Library guide to conduct your research:

Business Research Guide (Links to an external site.)


Callaway Golf Company was incorporated in 1982 with the purpose of designing, manufacturing and selling high quality golf clubs. The Company became a publicly traded corporation in 1992. Callaway Golf has evolved over time from a manufacturer of golf clubs to one of the leading manufacturers and distributors of golf equipment and accessories.Callaway designs its products to be technologically advanced and invests substantially in research and development each year. The Company’s golf products are designed for golfers of all skill levels including amateur and professional golfers. Callaway Golf generally sells its products to retailers, directly and through its wholly-owned subsidiaries, and to third-party distributors. It also licenses its trademarks and service marks in exchange for a royalty fee to third parties for use on golf related accessories, including golf apparel and footwear, golf gloves, prescription eyewear and practice aids. The Company’s products are sold in the United States and in over 100 countries around the world. For purposes of this assignment, assume that you focus is Drive It Long, which is a close competitor to Callaway Golf. Drive It Long similarly sells golf clubs, golf balls and golf accessories. These products are recreational in nature and are therefore discretionary purchases for consumers. Both firms are affected by the fact that consumers are generally more willing to make discretionary purchases of golf products during favorable economic conditions and when consumers are feeling confident and prosperous. Discretionary spending is also affected by factors including general business conditions, interest rates, consumer confidence in future economic conditions, and the availability of consumer credit. Purchases of these firms’ products may decline during periods when disposable income is lower, or during periods of actual or perceived unfavorable economic conditions. A significant or prolonged decline in general economic conditions or uncertainties regarding future economic prospects that adversely affect consumer discretionary spending would have a negative impact on these firm’s results of operations, financial condition and cash flows.

This paper is an exercise designed to better acquaint students with the four main categories of ratio analysis. Financial ratios are a standardized means of comparing information presented in financial statements, in order to analyze the operations of a firm, and to compare operations against certain benchmarks that assist us in drawing conclusions about the firm’s performance. This exercise requires students to compute common financial ratios in the four areas in which these are most often applied to analyze firm performance. This will strengthen the student’s ability to understand what aspects of a firm’s activities that a particular ratio characterizes, and where this information can be found in financial statements. The student will additionally be asked to draw conclusions regarding financial performance using computed ratios.

Assume that you are a Senior Financial Manager for Drive It Long Golf, Inc. A close competitor is Callaway Golf Co. (ELY). You are preparing to address the Board of Directors regarding the current financial picture of the firm, following the release of the firm’s Audited Financial Statements. Drive It Long Golf, Inc. has 25,000 shares of common stock outstanding, and the market price for a share of stock at the end of 2016 was $58. Assume that this company’s growth rate is 9%. As Drive It Long’s Senior Financial Manager, you are assumed to be able to offer an authoritative interpretation of the firm’s recent performance.

Financial Ratios, Drive It Long Golf, Inc.

Short-term solvency ratios:



a. Current ratio



b. Quick ratio



c. Cash ratio



Asset utilization ratios:


d. Total asset turnover


e. Inventory turnover


f. Receivables turnover


Long-term solvency ratios:



g. Total debt ratio



h. Debt–equity ratio



i. Equity multiplier




j. Times interest earned ratio


k. Cash coverage ratio


Profitability ratios:


l. Profit margin


m. Return on assets


n. Return on equity


Table 1. Financial Ratios, Drive It Long Golf, Inc.

Drive It Long, Inc.

Statement of Cash Flows for 2016

Cash, beginning of the year


Operating activities

Net income





Increase in accounts payable


Increase in other current liabilities



Increase in accounts receivable


Increase in inventory


Net cash from operating activities


Investment activities

Fixed asset acquisition


Net cash from investment activities


Financing activities

Increase in notes payable


Dividends paid


Increase in long-term debt


Net cash from financing activities


Net increase in cash


Cash, end of year


Table 2. Statement of Cash Flows, Drive It Long, Inc.

Drive It Long, Inc.

2014 and 2015 Balance Sheets





Current assets

Current Liabilities




Accounts payable



Accounts receivable



Notes payable















Long-term debt



Owner's equity

Common stock & paid-in surplus



Fixed assets

Accumulated retained earnings



Net plant & equipment






Total assets



Total liabilities & owners’ equity



Table 3. Balance Sheets, Drive It Long Golf, Inc.

Drive It Long, Inc.

2015 Income Statement



Cost of Goods Sold




Earnings Before Interest and Taxes


Interest Paid


Taxable Income


Taxes (35%)


Net Income




Retained Earnings


Table 4. Income Statement, Drive It Long Golf, Inc.

Analyze the financial performance of Drive It Long Golf, Inc. using the following tools:

time and trend analysis

peer-group analysis

two or more ratios financial ratios (introduced in Module Two’s assigned readings) in each area that will allow you to evaluate the following four aspects of performance:

Short-term solvency

Asset Utilization

Long-term solvency


Evaluate the firm’s financial position using the firm’s DuPont Identity, considering:

operating efficiency (as measured by profit margin),

asset use efficiency (as measured by total asset turnover), and

financial leverage (as measured by the equity multiplier).

Determine PEG ratio.

Construct Drive It Long’s PEG ratio, and

Evaluate this PEG ratio.

Your paper should be 4–6 pages long with a minimum of 2 references in a double-spaced document using 12 pt. Times New Roman font, utilizing APA format.



Callaway Golf. (2016). Annual Report.

 (Links to an external site.)

Callaway Golf. (n.d.). Callaway Golf.

 (Links to an external site.)


NASDAQ. (2016). Company List (NASDAQ, NYSE, & AMEX).

 (Links to an external site.)

Valuepro. (2016). Valuepro.

 (Links to an external site.)

Yahoo. (2009). Key Statistics –

 (Links to an external site.)

Compose your work in a .doc or .docx file type using a word processor (such as Microsoft Word, etc.) and save it frequently to your computer. For those assignments that are not written essays and require uploading images or PowerPoint slides, please follow uploading guidelines provided by your instructor.

Check your work and correct any spelling or grammatical errors. When you are ready to submit your work, click “Upload Submission.”  Enter the submission title and then click on “Select a file to upload.” Browse your computer, and select your file. Click “Open” and verify the correct file name has appeared next to Submission File. Click on “Continue.”  Confirm submission is correct and then click on “Accept Submission & Save.”


This course has Turnitin® fully integrated into the course dropbox. This means that you should only submit your assignments to the dropbox below. Please do not submit your assignment directly to 

Once submitted, your assignment will be evaluated by Turnitin® automatically. You will be able to view an Originality Report within minutes of your first submission that will show how much of your work has been identified as similar to other sources such as websites, textbooks, or other student papers. Use your Originality Report as a learning tool to identify areas of your assignment that you may not have cited appropriately. You may resubmit your assignment through this dropbox as many times as you need to check to see if you have made improvements, until the due date of the assignment. However, once you have made your first submission, you will need to wait 24 hours after each subsequent submission to receive a new Originality Report. Plan accordingly as you draft your assignment. Once the due date has passed, your assignment submission will be considered final.


This assignment will be graded using the located on the Course Rubrics page within the Start Here section of the course. Please review the rubric prior to beginning your work so that you ensure your submission meets the criteria in place for this assignment. This assignment is worth 15% of your final course grade.

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