3-2 Media Project One: Breaking Through the Language Barrier
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Instructions
This media project is designed to reflect your skills in assessing the communications landscape on a cross-cultural level. This exploration will be the next step of an overall strategy that takes into account proper communication for all audiences, including those with cultural differences.
In this assignment, use the following scenario:
Your company, which makes wine, has just received a multimillion-dollar contract to market its product to the people in the Republic of Georgia. Compose a multimedia presentation of 6 to 8 slides about your wine products. This presentation should demonstrate cross-cultural competency so that your product can be as successful in this foreign country as it is in the United States.
For your presentation, you may use PowerPoint or alternate presentation software. See the articles in this module's optional resources for guidance on different types of presentation software and how to create a multimedia presentation.
To complete this assignment, review the Media Project One Guidelines and Rubric PDF document.
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Rubric Name: COM 600 Media Project One Rubric
This table lists criteria and criteria group names in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method. You can give feedback on each criterion by tabbing to the add feedback buttons in the table.
Criteria
Proficient
Needs Improvement
Not Evident
Criterion Score
Communication Approach
30 points
Demonstrates a clear understanding of cross-cultural competency
25.5 points
Demonstrates some understanding of cross-cultural competency but some major competency elements are missing
0 points
Does not demonstrate an understanding of cross-cultural competency
Score of Communication Approach,/ 30Criterion score has been overridden
Marketing Approach
30 points
Demonstrates a full awareness of the audience’s market culture and addresses how the product can be competitively successful in that market
25.5 points
Demonstrates some awareness of the audience’s market culture but does not address how the product can be competitively successful in that market
0 points
Does not demonstrate an awareness of the specific audience’s market culture
Score of Marketing Approach,/ 30Criterion score has been overridden
Visual Look and Feel
30 points
Creates a visual look and feel that is tailored to the specific audience
25.5 points
Creates a visual look and feel that is somewhat tailored to the specific audience but some elements are culturally inappropriate
0 points
Does not create a look and feel that is tailored to the specific audience
Score of Visual Look and Feel,/ 30Criterion score has been overridden
Articulation of Response
10 points
Submission has no major errors related to citations, grammar, spelling, or syntax
8.5 points
Submission has major errors related to citations, grammar, spelling, or syntax that negatively impact understanding of ideas
0 points
Submission has critical errors related to citations, grammar, spelling, or syntax that prevent understanding of ideas
Score of Articulation of Response,/ 10Criterion score has been overridden
Rubric Total Score
Total
Score of COM 600 Media Project One Rubric,/ 100
Overall Score
Overall Score
Points earned out of 100
86 points minimum
The overall submission earned 86 points or more. Final calculation of grades can be found in the gradebook.
Points earned out of 100
1 point minimum
The overall submission earned 1 points or more. Final calculation of grades can be found in the gradebook.
Points earned out of 100
0 points minimum
The overall submission earned 0 points or more. Final calculation of grades can be found in the gradebook.
Comments from Customer
Discipline: 600-communication for leadership