22222.docx

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Part A: Discussion Pricing

Find an article about how a company uses pricing to increase or maintain sales.  What is the company's strategy?  How does the company use price in their marketing?  Is is effective?  Write a short paper -- one to two paragraphs and submit.  Be sure to cite your source.

Part B: Find an example of how a company uses branding.  Identify the method the company uses -- color, logo, theme, slogan, etc. Then discuss the effectiveness of the branding.

Does it accomplish what the company is trying to do? If so, how does it do this? If not, what do you think is the problem with the strategy?  BE SURE TO CITE YOUR SOURCE.

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